With the rental inventory in Denver growing by 15% every year, according to Denver7, there is no time like the present to invest in that market. If you're already involved, it's time to make the most of it and make a harder push to continue attracting guests to your vacation rental. Are you finding your efforts effective or struggling to increase guest bookings?
Keep reading to discover vacation rental tips specific to the Denver market to increase your guest turnout. Learn how to delight your guests and encourage those high ratings more than ever.
Optimize Listings With High-Quality Photos
Market research company Greenbook agrees that well-chosen imagery is one of the main factors in attracting customers in 2024. You need to make sure people find what you offer visually appealing.
To help with this, consider:
- Using professional photographers to help you showcase features
- Choosing the perfect lighting conditions to create a picturesque listing
- Updating your photos regularly to reflect the current decor and season
- Highlighting unique amenities or visual aspects
Together, these steps can significantly boost what your listing looks like to visitors.
Craft a Hyper-Local Welcome Experience
Localize the experience for your guests by providing them with a curated list of local attractions and eateries. You can also include information on local cultural events that are occurring during their stay. Then, when they are the kind of people to plan their experience, your information will help them out.
Try to incorporate Denver's local culture into both these experiences and the design of the location itself. Doing this helps you turn their visit into a unique visit they will remember and appreciate for longer.
Offer Flexible Booking and Cancellation Policies
Depending on where you list the location, you may be able to offer flexible booking options that can accommodate unpredictable travel or unexpected events. A tiered cancellation plan that balances the flexibility of your offering is also practical. For example, if you are not hosting them, you will not need to clean up after them and can pass on those savings.
Experience-Based Vacation Rental Marketing
Research your location and create a narrative about the rental and a renter's experience. Describe the unique nature of the venue, including its history, when possible. Then, write in a guest-centric way, using "you" phrases to allow the renter to imagine themselves enjoying what you offer.
- "You'll love standing on the balcony and enjoying the sunset."
- "...as you walk down to the local beach..."
- "You can smell the aroma of the nearby lavender fields from the front door."
Writer Katharine Hansen agrees that fitting this into 250 characters or so can be difficult, so do your best and include what you can.
Get Started Attracting Guests to Your Vacation Rental
These hospitality strategies should help you develop your listings, boost vacation rental bookings, and then grow your portfolio. However, after attracting guests to your vacation rental, what comes next? How do you go from strength to strength?
PMI Denver Metro can help you focus on your next project by offering comprehensive management services that can ease the weight off your shoulders. Then, you can work on your next project. Contact us today for a free rental analysis and to learn what we can do for you.
